What can I say? I love this ad. It has that familiar music that reminds me of my favorite PC/Mac ads that Apple does. It shows the candidate with soft and comfortable lighting. Heck, she is even wearing pearls (remember Beaver’s mom?). This is what a political consultant does when they have very little to work with, and it can be very effective.
- Is this candidate well educated in policy? No.
- Is this candidate running on a track record of political accomplishments? No.
- Is this candidate capable of performing in a tough interview setting? No.
Well then, create an ad that side-steps the issues, says nothing of substance and plays to voter frustration of the incumbents. Absolutely brilliant!
By the way, have you ever thought that a candidate would start their own campaign ad with “I’m not a witch”? I think she just lost the vote in Salem, Massachusetts, but I still love this ad!
That’s it, I need to watch it again.