The 2012 Presidential Campaign begins NOW!!

It might seem early, but the 2012 Presidential campaign is in full swing. Based on my experience in Presidential campaigns, I can assure you that fundraising operations are being set up, organizations are being put together, and messages tested.

The way I look at it, the GOP field breaks down into two categories: Managers vs. Ideologues. Ideologues rule the primary process, especially in Iowa and New Hampshire, but someone with the right strategy can wether the ideological storm and find their way to the South and West, and possibly have a shot at the nomination.

The best way to beat someone like President Obama is with his opposite politically — and contrary to what most people think, that is NOT an ideologue. Sarah Palin, like her or not, is another version of Obama. The strongest challenge to President Obama, in my view, comes from the Managers side of the equation — someone like a Mitch Daniels — Center-Right pragmatic managers who are fiscally disciplined and able to get things done well and who might lack Obama’s rhetorical flourish but who can connect with “small talk” — to workers in union lines or soccer moms at weekend games. Look for the Obama team to prop up Sarah Palin or Mike Huckabee — their dream candidates in a national election. Should be interesting…

Managers:
Daniels, Giuliani, Pawlenty, Hunstman, Barbour, Haley

Ideologues:
Palin, Huckabee, Gingrich, Pence, Thune

Mitt Romney, being the political chameoleon he is, ran first as a manager, now is an ideologue, who will become a “manager” if he wins the nomination. Slick Mitt is someone to watch, if his moves don’t become so transparent that he alienates everyone.

— Jeff K

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One response to “The 2012 Presidential Campaign begins NOW!!

  1. Jeff – I love the angle. An interesting challenge/question for you and our readers. Let’s take a shot at categorizing the past several Presidents as Managers or Idealogues and see if any success or failure trends are apparent!

    Obama
    Bush II
    Clinton
    Bush I
    Reagan
    Carter
    Ford
    Nixon
    Johnson
    Kennedy
    Eisenhower
    Truman
    Roosevelt

    I think I’m only sure about 2 of them???

    What do you think?

    Guest Blogger Jeff

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